"Did a price change on your website?" Possibly, yes. We make a valiant effort to price items fairly and correctly to the best of our ability. This can be a little tricky though when it comes to the secondary market. We typically base our prices on what we're seeing in terms of completed sales online and/or in our local market. And that has a tendency to change over time. Sometimes the prices go down, and sometimes the prices go up. So if an item is getting hotter on the secondary market and we don't catch it, you might find a good deal. If we do catch it, you might see a price go up for a while. And of course this is subject to change without notice. Not much of what we sell in our online store would be considered "retail price," although some newer items might fall close to that, such as the McFarlane Super Powers figures, some of the more recent ReAction figures from Super7, etc. Of course condition should play a big part in accurate pricing as well, especially for older vintage items, so we take that into account too. There are a lot of things to consider, but if you ever have a question about the price of an item, never hesitate to ask. We're happy to answer any questions you might have and/or re-evaluate a price if there's something we're missing. Just use our Contact Us page in the top navigation or at the bottom of the page.